ADVERTISING/MARKETING. Job Selection Help?!?

What job in this field would you recommend for one interested in applying psycology to advertising and advertising techniques?

The area where psychology and advertising directly intersect is motivational research. You are looking for a job as motivational researcher.

Motivational research is a type of marketing research that attempts to explain why consumers behave as they do. Motivational research seeks to discover and comprehend what consumers do not fully understand about themselves. Implicitly, motivational research assumes the existence of underlying or unconscious motives that influence consumer behavior. Motivational research attempts to identify forces and influences that consumers may not be aware of (e.g., cultural factors, sociological forces). Typically, these unconscious motives (or beyond-awareness reasons) are intertwined with and complicated by conscious motives, cultural biases, economic variables, and fashion trends (broadly defined). Motivational research attempts to sift through all of these influences and factors to unravel the mystery of consumer behavior as it relates to a specific product or service, so that the marketer better understands the target audience and how to influence that audience.

More on this: http://www.decisionanalyst.com/publ_art/...
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