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Marketing is not simply the job of a group of people in the co who r responsible for selling the co's product


Marketing is not simply the job of a group of people in the co who r responsible for selling the co's product. Every member of the firm should function as a marketer.

I'm not sure what your question is, but the market 4Ps or even 5Ps consist:
1. Product (which every member of the firm work together);
2. Promotion (marketing team can do promotion, but PR work and word-of-month should be every member of the firm)
3. Pricing (take inputs from different departments)
4. Place of distribution (should be done by marketing research team, but often members have great suggestions)
5. Process Improvement (takes every member to assess the process and work together to improve)

So in a way, you do need every member of the firm to move products to the consumers.
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