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Hi i got a new job marketing of a hotel,bit i am new for this job so please Give me some idea for marketing? |
Hi i got a new job marketing of a hotel,bit i am new for this job so please Give me some idea for marketing? Marketing for a hotel is significantly different because you are not only marketing the hotel product (rooms, function rooms, etc) but you are marketing an intangible service. Coming into a position such as yours you will need to focus on three areas. 1. Understand your market segments. Review the hotel daily reports and market mix. Which areas of the market are most prominent? ( ie. Is it Government, or corporate, or international inbound) And research why they are staying with your hotel. 2. Understand the hotels' peak and low demand periods. To be a successful marketer for your hotel you will need to investigate when the hotel is busy and when it needs business. This can be completed via history/forecast reports from the hotels property management system and looking at your local area's event calender. Draw up a spreadsheet to identify your demand periods. 3. Develop tactical marketing activities to fill demand periods. Look at your market segments during your low demand periods is there a significant drop in business from a particular market segment? I believe there may be. Now your job is to develop a strategy (followed by activities) to communicate an offer to the 'low demand' market segments. eg. Look at a special offer and how you are going to communicate directly to that market. Concentrate on the above and you will see sucess, you need to channel your workflow on the above to achieve results and most importantly track your results/record them for future use. By doing this you will be able to communicate to your general manager what has and hasn't worked to further develop marketing activities and to understand how your target markets react to different offers. Source(s): I have had extensive experience marketing within the hotel industry. One of my previuous roles was in a marketing position overlooking 9 hotels in the CBD. Think which part of you is a buyer.... Is it the venus or the mars? In addition to all the academic and scientifc methods in marketing, be aware that this is the venus part of our personality that desires to buy. So adjust your promotion projects based on satisfying of this part of your customers. It makes them buy and stay for long time. When you are marketing a tourist destination you must find all the attractions that would be of interest to your guests. Ocean? mountains? Downtown attractions...bars, restaurants, etc. With all due respect, I'm surprised that you had to ask this question. Good luck. Check out ( http://www.salesandmarketinghelp.com... ) It will help you a lot in your situation. the key to any marketing venture is to find your usp (unique selling position) every hotel has rooms, what makes yours better or different? once you figure that out then you can find ways to make that the main draw. |
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